Email Marketing
Email marketing is a form of direct marketing utilising electronic mail as a means of communicating directly with your customers.
Email marketing offers several advantages over traditional (print based) direct mail:
• Your message is delivered virtually instantaneously
• Your customers can respond to your promotion immediately
• You can track the process of your campaign in real time
• Your message can be specifically targeted at those groups most likely to respond to your promotion
• The message can link directly to your website with a simple point-and-click
• The overall cost is substantially lower than traditional print methods |
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Why Email Marketing Services?
Engage and educate your clients and potential customers with newsletters, marketing materials, customer correspondences or other documents. Email marketing services are your gateway to professional, effective bulk email campaigns that excite results.
You don't need to be a graphic designer to create an attractive email or newsletter. A good service has various email development features to help you every step of the way. You can import an HTML page or use one of the many email templates provided by the service. Add attachments, pictures, sound files, background images and more. Many services offer shortcut buttons allowing you to instantly insert lines, tables or even add unsubscribe/subscribe buttons to your pages.
One of the biggest advantages to using an online email marketing service are the tracking capabilities. You'll have access to reports on bounced, forwarded, delivered/undeliverable and sent emails; as well as conversions, click-throughs and more.
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